Key Concepts
                    
                    
					
                        - Common-size Financial Statements
 
                        
                        - Financial Ratios
 
                        - Dupont Identity
 
                        - Benchmarking
 
                        - Issues with analyzing financial statements
 
                    
                 
                
                
                    What Is Financial Statement Analysis?
                        Process of analyzing financial statements for decision making purposes
                    
                    
                        - External: Understand overall health
 
                        - Internal: Monitoring tool
 
                    
                
                
                
                    General Issue
                    
                    How do we compare Financial Statements?
                    
   
                    
                    
                        - Size is a major issue
 
                        - Solution
 
                        
                            - Standardize financial statements
 
                            
                            - Financial Ratios
 
                        
                        
                    
                    
                    
                    
                
                
                
                
                
                    Common-Size Statements
                    Express all items/accounts in percentage terms
                    
                    
                        - Balance Sheet
 
                        - Vertical:Express as a percent of total assets
 
                            - Horizontal:Express as a percent of base or last year
 
                        
                        - Income Statement
 
                        - Vertical:Express as a percent of Sales
 
                            - Horizontal:Express as a percent of base or last year
 
                        
                        - Vertical: Within same period for the same company
 
                        - Horizontal:Across reporting periods (base-year or growth)
 
                    
                    
                    
                
                
                
                    Common Size Balance Sheet
                    Vertical Analysis
                    
                        
                             | 
                            2017 | 
                            2018 | 
                            Common-Size  | 
                        
                        
                            | Cash | 
                            84 | 
                            146 | 
                            146/3636=4.0% | 
                        
 
                        
                            | A/R | 
                            165 | 
                            188 | 
                            188/3636=5.2% | 
   
                        
 
                        
                            | Inventory | 
                            393 | 
                            422 | 
                            422/3636=11.6% | 
                        
                        
                            | PPE | 
                            2731 | 
                            2880 | 
                            2880/3636=79.2% | 
                        
                        
                            | Total Assets | 
                            3373 | 
                            3636 | 
                            3636/3636=100% | 
                        
                        
                    
                
                
                                
                    Common Size Balance Sheet
                    Horizontal Analysis
                    
                        
                             | 
                            2017 | 
                            2018 | 
                            Common-Size  | 
                        
                        
                            | Cash | 
                            84 | 
                            146 | 
                            146/84-1=73.8% | 
                        
 
                        
                            | A/R | 
                            165 | 
                            188 | 
                            188/165-1=13.9% | 
   
                        
 
                        
                            | Inventory | 
                            393 | 
                            422 | 
                            422/393-1=7.4% | 
                        
                        
                            | PPE | 
                            2731 | 
                            2880 | 
                            2880/2731-1=5.5% | 
                        
                        
                            | Total Assets | 
                            3373 | 
                            3636 | 
                            3636/3373-1=7.8% | 
                        
                        
                    
                
                
                
                
                
                   
                    Common Size Income Statement
                    Vertical Analysis
                    
                        
                             | 
                            2018 | 
                            Common-Size  | 
                        
                        
                            | Sales | 
                            2311 | 
                            2311/2311=100.0% | 
                        
 
                        
                            | Cost of Goods Sold | 
                            1344 | 
                            1344/2311=58.2% | 
   
                        
 
                        
                            | Depreciation | 
                            276 | 
                            276/2311=11.9% | 
                        
                        
                            | EBIT | 
                            691 | 
                            691/2311=29.9% | 
                        
                        
                            | Net Interest Expense | 
                            141 | 
                            141/2311=6.1% | 
                        
   
                        
                            | Taxable Income | 
                            550 | 
                            550/2311=23.8% | 
                        
  
                        
                            | Taxes | 
                            116 | 
                            116/2311=5.0% | 
                        
  
                        
                            | Net Income | 
                            435 | 
                            435/2311=18.8% | 
                        
  
                    
                  
                
                
                    What the Common-Size Reveals
                    
                        - Large or drastic changes
 
                        - Strategy
 
                        - Used as part of Overall Financial statement analysis
 
                    
                
                
                
                    Caveats
                    
                        - Quarterly Data and Horizontal
 
                        
                        - Horizontal can be misleading due to base year selection
 
                        - Best if Vertical and horizontal are used in conjunction.
 
                        - Can also compare intra-industry
 
                    
                    
                
                
                
                
                
                
               
                
                   
                     
                        Overview
                        
                         - Why study ratios?
 
                        - There are a lot of financial ratios; CFA exam has 40!
 
                        - We will cover commonly used ratios
 
                            - Not all ratios created from same data, i.e., be careful!
 
                         
                         Takeaway: It is trivial to calculate ratios, I want you to understand what the ratios mean (Interpret them!!!)
                    
                    
                    
                        Ask Yourself
                        
                            - How is the ratio computed?
 
                            - What is the ratio trying to measure and why?
 
                            - What is the unit of measurement?
 
                            - Does the sign make sense?
 
                            - What does the value indicate?
 
                            - How can we improve the company's ratio?
 
                        
                    
                    
                    
                    Ratio Types
                        
                        - Liquidity or Short-term solvency
                        
 
                        - Asset Management or Turnover
 
                        - Financial leverage or Long-term Solvency
 
                        - Performance 
                            
- Profitability
 - Market Value
 
 
                        
                        Click here for a full list and description of financial ratios.
                    
                    
                        Short-term solvency
                        Measure the firm's ability to pay its bills over the short run without undue stress
                        
                        $Current Ratio=\frac{Current Assets}{Current Liabilities}$
                        $Quick Ratio=\frac{Current Assets - Inventory}{Current Liabilities}$
                        $Cash Ratio=\frac{Cash}{Current Liabilities}$
                        $Interval Measure=\frac{CA}{Average Daily Operating Costs}$
                        
                    This is just a sample of ratios for this category    
                    
                    
                
                
                    
                        Asset Management
                        How efficiently a firm uses its assets to generate sales
                        
                        $Inventory Turnover=\frac{Cost of Goods Sold}{Inventory}$
                        $Days' Sales In Inventory=\frac{365 days}{Inventory Turnover}$
                        This is just a sample of ratios for this category
                    
                    
                        Long-term Solvency
                        Typically referred to as financial leverage ratios. Measures the firm's ability to meet long-term obligations
                        
                        $Total Debt Ratio=\frac{Total Assets - Total Equity}{Total Assets}$
                        $Debt\text{-}Equity Ratio=\frac{Total Debt}{Total Equity}$
                         $Equity Multiplier=\frac{Total Assets}{Total Equity}$
                        $Cash Coverage Ratio=\frac{EBIT + Depreciation}{Interest}$
                        Sidenote: Typically analysts are only concerned with long-term debt.
                        
                        This is just a sample of ratios for this category
                     
                    
                    
                        Performance: Profitability
                        Focuses on bottom line(profits/return). as well as stock market performance.
                        
                        $Profit Margin=\frac{Net Income}{Sales}$
                        $Return on Equity(ROE)=\frac{Net Income}{Total Equity}$
                        $Return on Assets(ROA)=\frac{Net Income}{Total Assets}$
                        
                            This is just a sample of ratios for this category
                    
                    
                    
                        Performance: Market
                        Focuses on stock market performance.
                        
                        $Earnings Per Share=\frac{Net Income}{Shares Outstanding}$
                        $PE Ratio=\frac{Price Per Share}{Earnings Per Share}$
                        $Market\text{-}To\text{-}Book Ratio=\frac{Market Value}{Book Value}$
                        This is just a sample of ratios for this category
                    
                    
                    
                        Enterprise value
                        Theoretical takeover value of the firm
                        
                        $Enterprise Value=Market Cap + Book Value Of Liabilities - Cash$
                    
                
                
                
                    
                Dupont Identity
                    Decompose ROE into component parts.
                        
                    $ROE=Profit Margin \text{ x } Total Asset Turnover \text{ x } Equity Multiplier$
                    
                    
                    
                
                
                
                    Why analyze financial statements?
                    
                        - Market data can be difficult to get
 
                        - Comparison tool: Internal vs external uses
 
                    
                
                
                
                    Benchmarking
                    Ratio in isolation does not paint entire picture, therefore; compare to "something". Benchmarking is finding that something.
                
                    
                        Common Benchmarks
                        
                            - Time trend analysis (Horizontal)
 
                            - Peer group analysis (Vertical/Intra Industry)
 
                        
                    
                    
                        SIC Codes
                        
                        
 
                        
                    
                
                
                    Issues/Concern with Financial Statements Analysis
                    
                        - No theory
 
                        - Conglomerates
 
                        - Globalization
 
                        - Different accounting procedures
 
                        - Fiscal-year ends and seasonality
 
                        - One-time events
 
                    
                
                
                
                    Financial Statement Analysis in practice
                    
 
                
                
                
                
                
                
                
                
                Key Learning Outcomes
                    
                        - Common-size: vertical vs horizontal
 
                        - Financial Ratios!!! Calculate and interpret.
 
                        - Dupont Identity
 
                        - Benchmarking
 
                        - Issues with analysis